Current marketing trends and some associated dangers in orthodontics

Developments in technology have changed the way dentists and others communicate with the public about the treatment options that might be available. This presentation examines these developments in relation to orthodontics, highlights the dangers posed, and suggests how dentists might wish to respond.

Topics covered will include:

• Marketing versus selling;
• The influence of social media;
• Montgomery or Bolitho issues of consent;
• Rapid orthodontics and the issues of indefinite retention;
• "Direct-to-consumer" services;
• Role of the GDC?; and
• Viable alternatives to orthodontics.

On completion you will be better informed about "direct-to-consumer" dental services and how your practice could respond to those challenges for the benefit of your patients.